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When you have decided to
venture out into the world of SEO, the first thing you
will need to do is determine the direction of your
campaign in relation to the key phrases you are choosing
to target.
Many site owners know immediately what target keyword phrases they
want. If you feel like you know what you want, before
you start take a brief step back and assess if this
really is the best phrase for your site. Yes, it just
may very well be the perfect phrase, but if it isn’t,
you could wind up spending a lot of time and money
pursuing a ranking that either will never happen, or
will provide very little value to your site.
At Sanchi Weblead There are a few key areas we look at
when choosing a target phrase:
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Relevance |
Is this phrase even
relevant to your site and its content? |
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Search Frequency |
Are people even
searching for this phrase? |
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Competition |
How competitive is
this field? Is it even a feasible target? |
In process of Keyword Research we usually include
following actions...
Before looking up search frequencies and competition we
do create a list of relevant phrases. So that we can
have a long list of potential targets, a list that will
grow further as we look into their search frequencies.
And than we determine their search frequency by using
couple of popular keyword tool in the industry and
couple of very useful tools developed by our own
technical development team. We identify most frequently
searched keyword phrases as our primary target and less
frequently searched phrases as secondary phrases.
Than we decide a competition score for each keyword and
than try to find out those keywords, which have high
search frequency but low competition on SERPs (but, its
not easy every time). Such keywords are the most ideal
target phrases if they fit well with the theme of the
website..
We have mastered the art of finding keywords and phrases
that offers relevance, decent searches, and competition
that is not way out of our league.
We at Sanchi believe that doing some research to find
the best target phrase is the groundwork for your SEO
campaign. Without it you’ll be flying blind with no
clear direction on goals. |
